The Story of TWICE Merch
Founded: 2016
Origin: Seoul, South Korea
When TWICE burst onto the K-pop scene in 2015 with their infectious debut “Like OOH-AHH,” they didn’t just create hit songs — they built a movement defined by joy, confidence, and connection. As the group’s global popularity soared, so did the demand for ways to celebrate that spirit in everyday life.
In 2016, JYP Entertainment launched TWICE Merch, the official home for all TWICE-related merchandise — created to give ONCE, the group’s devoted fandom, a space to connect through design, creativity, and shared love for the nine members.
From Albums to Lifestyle
The first TWICE Merch drops featured limited-run items tied to TWICE’s early eras — pastel-colored shirts, enamel pins, and album photobooks inspired by the group’s youthful, energetic style. Each comeback brought new collections that mirrored TWICE’s artistic evolution:
2017 – “TT” & “Knock Knock” Era: playful, candy-toned accessories and varsity jackets.
2018 – “What Is Love?” & “Yes or Yes” Era: heart-themed jewelry and cozy hoodies.
2020 – “More & More” & “I Can’t Stop Me” Era: mature silhouettes, bold neon accents, and retro-inspired prints.
What began as simple merch soon became a fashion line that reflected TWICE’s growing artistry and global influence.
The TWICE Merch Experience
In 2019, TWICE Merch opened its first pop-up store in Seoul’s Myeongdong district, featuring exclusive collections, interactive displays, and even a mini gallery of stage costumes. The response was overwhelming — fans lined up for hours to enter what felt like a colorful world of TWICE.
Since then, TWICE Merch has expanded to Tokyo, Bangkok, and Los Angeles, turning each release into a celebration — complete with fan events, photo zones, and limited-edition items that sell out within minutes.
The brand also introduced TWICE Atelier, a premium sub-line featuring sustainable materials, minimalist logo wear, and design collaborations with Korean artists and fashion labels — giving fans stylish, everyday pieces inspired by TWICE’s message of confidence and love.
Today
Today, TWICE Merch stands as the official lifestyle and fashion platform for ONCE worldwide. It’s more than a store — it’s a creative space that connects fans across continents through shared energy, positivity, and the enduring charm of TWICE.
Every release celebrates the group’s journey — from cheerful beginnings to global stardom — while carrying TWICE’s signature motto: “One in a Million.”
Brand Motto
“For ONCE, with love — from TWICE.”